Sandisk - MicroSD

Brand / Commercials

Loads apps even faster, never wait for slow gaming download speeds again.

Brief

SanDisk is the global leader in flash memory cards. We worked with SMP Marketing to create a short ad that demonstrated the benefits of the newest MicroSD card that was built to improve performance for mobile devices in a number of ways. Equipped with ample storage, customers will no longer need to constantly delete photos, videos or other apps to make space for new games.

"We were tasked with creating cute and fun promotional videos."

Our process

We illustrated and animated the 3 characters displaying frustration with the lack of power in their mobile devices until the shiny new MicroSD card is inserted and power is no longer an issue. This project was completed using Illustrator for character design and After Effects for animation and rigging.

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